Friday, November 5, 2010

ABS-CBN's Christmas Station ID

ABS-CBN formally jump-starts its Christmas campaign with the recent launch of its Christmas station ID which was aired during “TV Patrol” last Thursday, November 4.

Coming from last year’s award-winning “Bro, Ikaw ang Star ng Pasko,” the newest station music video dubbed as “Ngayong Pasko, Magniningning ang Pilipino” will rekindle the light of unity and honor Filipinos’ commitment to change.

Participated by the biggest and the brightest Kapamilyas from the different platforms of ABS-CBN – Entertainment, News and Current Affairs, ANC, DZMM and Tambayan 101.9, and the Regional Network Group— the station dedicates this year’s Christmas Station ID to all those who continue to bring pride and honor to the country with their world-class talents and skills, like Journey frontman Arnel Pineda and international pop star Charice.

The theme song “Ngayong Pasko, Magniningning ang Pilipino” sung by Gary Valenciano and Toni Gonzaga, features the University of Santo Tomas Singers conducted by Prof. Fidel G. Calalang Jr. The group won 10 grand prizes this year alone from musical competitions in Poland, Spain and Northern Ireland, including the Choir of the World – Luciano Pavarotti Trophy at the 63rd Llangollen International Music Festival in Wales, UK.

The song was written by Jordan Constantino, with music by Lloyd Corpuz, arranged and produced by Eric Perlas. The 2010 Christmas SID was created by ABS-CBN Creative Communications Management.

Watch the video below:

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