Monday, May 17, 2010

Using snail mail in business.

In today’s modern age, we rarely send mails to our friends and loved ones, we now prefer emails or electronic mails. Understandably, it is a lot faster and cheaper. In fact, some would even prefer sending an electronic greeting card than a printed one. Some would even be contented to greet their friends or loved ones on Facebook or other social networking sites.

Although electronic mail is now an equally essential tool in business, it is still imperative for business owners to send mails to clients and business partners. The fact remains that not all people have access to emails or the internet; some have even access to this technology but prefer not to use it. But people with valid mailing address would most likely receive your letter sent through post. Some people would require that you send them documents in black and white. If you are a business owner and you want to expand your business then you should have all the options available to your clientele.

When I was still managing a small business, we regularly send mails to our customers to thank them for their continued patronage and it has always been appreciated. This small effort has always been an effective way to keep customers loyal to our business. We also make sure that our letters or mails are presentable and professionally done. We used address stamps which show the address and the logo of our business. This is to ensure that these customers will remember our business and our brand when they are in need of services that we offer. Some would say that this will just add to the growing cost of running the business but for me this is money well-spent as this small token will return in your business four-fold and can spell the success of your business.

The bottom line is if you want your business to be taken seriously then you have to be serious in running your business.

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